Property Strategists · Est. 2007

Pay off your mortgage.
Years faster than
the bank ever planned.

A mortgage that never seems to shrink is the real problem. We use investment property to help you clear it years early, paying less tax along the way, until there's finally money left for retirement and a head start for your kids.

Book a Free Strategy Discussion See How It Works

Free. 15 minutes. No obligation. Just an honest look at what's possible for your situation.

1,346+
Clients Helped
$850M+
Property Acquired
16.9%
Avg YoY Return
17+
Years Experience

4 problems we help you solve.

  • 1🏠
    A mortgage you'll never pay offThe average payoff takes 25–30 years. We help clear it years early.
  • 2💸
    Paying too much taxLegal deductions on new property that most people never claim.
  • 3🌅
    Not enough Super to retire onRedirect what you save into wealth you'll actually retire on.
  • 4👨‍👩‍👧
    Helping your kids get aheadOxygen mask first. Then a head start into property for them, too.
A word from our founder

Hi, I'm Anthony Soole.

I'm the Founder and Director of Property Investment Store, and I've spent more than 30 years working in property and finance. In this short video I'll walk you through exactly how new property can pay off your mortgage years early, cut your tax bill, and build the retirement you actually want.

No pitch, no jargon. Just the strategy, explained plainly, the same way we explain it to every client who sits down with us.

Book a Free Strategy Discussion
The real problem

Nobody hands you a map.

You go to school. You get a job. You pay your taxes, your mortgage, your bills. But no one ever sits down and shows you how it actually works. How wealth compounds, what you're legally entitled to claim, and what a clear path to financial freedom looks like for your specific situation.

So most Australians end up where they started: working longer than they planned, carrying debt into their sixties, and hoping superannuation somehow comes good.

That's not a personal failing. It's a gap in information. And it's exactly what we exist to close.

Property Investment Store logo

Our logo is a house built like a maze. Because that's what property investment feels like without a guide. We show you the path through.

The external problem

Too much tax. A mortgage that barely moves. Super that isn't tracking toward the retirement you want.

"I'm doing everything right. So why does it feel like I'm going backwards?"

The hidden problem

Your bank benefits from a long mortgage. The ATO won't volunteer tax advantages you haven't claimed. Without a guide, most people never find the path that already exists for them.

"There must be a smarter way to do this. I just don't know what it is."

The deeper truth

You work hard. You contribute. You're entitled to keep more of what you earn, retire with genuine freedom, and have something to offer the next generation. Legal strategy exists for exactly this.

"Other people seem to have figured this out. Why not me?"

Your guide

We've helped over 1,300 Australians find their path through.

Property Investment Store has been at this since 2007, through the GFC, COVID, multiple rate cycles, and everything in between. We've seen every variation of the problem you're facing and helped people in your situation find a way forward.

We are not here to sell you a property. We design a strategy that fits your life and then find the right property to execute it.

"Most of our clients come to us feeling like they've worked hard their whole lives but somehow fallen behind. Within one conversation, they can usually see exactly why and what to do about it."

Property Investment Store

We've watched people discover a decade too late that a better path was available to them the whole time. That's why the first conversation is always free with no obligation. Everyone deserves to know what their options actually are.

17+
Years in the Australian property market
1,346+
Customised client strategies built and executed
$850M+
Investment property acquired on behalf of clients
95%
Of developments rejected before we present to a client
4.6 ★
Google rating from 67 independent client reviews · Kirrawee NSW
The plan

Three clear steps. No guesswork.

We've built a process that removes the complexity and gives you certainty at every stage.

Step 01

A Free 15-Minute Intro Call

A quick, no-pressure conversation to understand where you are: your income, your mortgage, your goals. No pitch. No hard sell.

If what we do isn't a fit for your situation, we'll tell you straight. We'd rather you leave with useful clarity than walk away with the wrong product.

This is how most clients start
Step 02

Your Custom Strategy Session

We build a strategy around your numbers: income, comfortable purchase price, goals, timeline. We model different scenarios and show you exactly how each one plays out.

We also bring in independent mortgage brokers early so your finance position is clear before anything gets committed to.

Strategy before property, always
Step 03

Property Selection and Build

Once your strategy is set, we present only properties that match it. We assess every development and most don't make the cut. You'll only see what we'd put our own money into.

From contract to handover, we manage the build with stage inspections and regular updates throughout.

We handle the complexity so you don't have to
The core strategy

How investment property clears your mortgage.

Buy the right investment property. Let it grow in a strong market. Use the proceeds to make a lump-sum payment on your home loan. Repeat until it's gone.

Most clients clear their mortgage in a fraction of the time they expected, while cutting their tax bill and building a wealth base that can fund retirement on their terms.

Because we focus on positively geared or near-neutral properties, the strategy doesn't cost you money to run. The tenant, the tax office, and time all work in your favour.

1

Buy the right investment property

New build, structured for cash flow. It doesn't cost you money to hold.

Tax deductions apply from day one
2

Hold in a growth market

The tenant contributes. The tax office contributes. The asset grows.

Equity builds while you sleep
3

Sell and attack your home loan

Use the profit as a lump sum on your PPOR, cutting years off the term.

Mortgage shrinks dramatically
✓

Repeat until it's gone

Most clients don't need many cycles. The compounding effect is powerful.

Debt-free, years ahead of schedule

Ready to see what's possible for your situation?

Book a free 15-minute intro call. We'll look at your numbers and give you an honest picture.

Book My Free 15-Minute Call

Or call 1300 747 867

What's at stake

What does life look like if nothing changes?

Most people have never had anyone sit down and show them the actual numbers. Here's what staying on the current path typically costs.

The average Australian homeowner spends 25 to 30 years paying off their mortgage. During that time they hand over an amount in interest that rivals the original purchase price. Super grows but rarely fast enough to fund a retirement that feels like freedom rather than just getting by.

None of this is set in stone. But changing it requires a deliberate decision and someone who can show you what to do differently.

Book a free 15-minute call
  • ✕

    Still paying the mortgage in your sixtiesThe average Australian clears their home loan at 57. That's three decades of repayments and a large amount of interest paid to the bank.

  • ✕

    Overpaying tax every yearWithout a strategy, the depreciation benefits available through new property go unclaimed. Real money you're entitled to, handed back to the ATO year after year.

  • ✕

    A retirement that requires compromisesSuper alone rarely delivers the retirement Australians picture. Without a parallel wealth engine, the gap between expectations and reality tends to be significant.

  • ✕

    Your kids locked out of the marketProperty prices won't wait. Without a plan and the financial capacity to act, helping the next generation gets harder every year.

What success looks like

Owning your home outright and retiring on your own terms.

This is the outcome we've helped over 1,300 Australians build toward. They're not wealthy to begin with. They're working Australians who made a clear decision and followed a clear plan.

Here's what the other side of that decision looks like.

Start building this picture
✓

Your mortgage is gone, years early

You own your home outright. That monthly repayment is yours again to save, invest, or simply enjoy.

✓

Your tax bill is significantly lower

You're claiming everything you're legally entitled to. More of every dollar you earn stays with you.

✓

Retirement looks the way you imagined

A portfolio is working alongside your super. Retirement is a choice, not a compromise.

✓

You can genuinely help your kids

Your own financial position is sorted. Now you have the capacity to give the next generation a real head start.

✓

You know exactly where you stand

You know what you own, what it's doing, and what comes next. That kind of clarity is rare and worth a lot.

Is this right for you?

We work with a specific type of client.

Here's how to know if that's you, before you book a call.

Good fit

You're probably a great fit if

✓

You own your home and have at least $150k in equity or savings

✓

Your household income is $150k or more

✓

You want to pay less tax, legally

✓

You want to pay your mortgage off faster than your bank has planned for you

✓

You want to retire with enough money to actually enjoy it

✓

Eventually you'd like to help your kids get into property, once you've sorted yourself first

Not a fit

We're probably not right for you if

✕

You're looking for a real estate agent to show you a list of properties and pick one

✕

You just want to browse what's available and choose something. That's not how we work

✕

You're not interested in having a strategist look at your numbers and build a plan

✕

You'd rather skip the strategy and just buy something

✕

Your equity, savings, or household income aren't quite at the figures above yet

Not sure?

That's what the first call is for

If you're not certain which side of the line you sit on, book the 15-minute intro call. It's free, there's no obligation, and you'll have a clear answer by the end of it.

We'll tell you honestly if we think there's a fit. And if there isn't, we'll point you in a better direction.

Book My Free 15-Minute Call
Why new builds

New property isn't just newer.
It's structurally better for investors.

There are specific, concrete reasons we use new property as the tool. They compound over time.

🏗️

Stamp Duty on Land Only

With a house and land package, stamp duty applies only to the land component. Since stamp duty isn't deductible, every dollar you don't pay on it is a real saving.

📋

Full Depreciation from Day One

Brand-new builds come with a complete depreciation schedule. You can claim the wear of the building against your income. Established properties simply can't match this.

🔧

Lower Ongoing Costs

Everything is new. Builder warranties cover the structure. No surprise repairs or aging systems. Lower outgoings mean better cash flow and an easier strategy to hold.

🔑

Tenants Choose New

Modern layouts and fresh finishes attract quality tenants faster and hold them longer, reducing vacancy and keeping rental income strong.

📈

Fixed-Price Turn-Key Contracts

You know the number before you sign. No cost blowouts. Independent stage inspections are built in throughout the build.

🧭

We Say No to 95% of Deals

Infrastructure pipeline, population growth, vacancy rates, yield, supply levels, build quality. Every development gets assessed against all of it. Most don't pass.

One example, doubled

The Dual Villa Strategy.

One of the ways we put the strategy above to work: two brand-new, self-contained villas on a single parcel of land, split onto two separate titles from day one. We build it in Tasmania first, the last affordable state market in the country.

Two homes. One block. Twice the outcome.

We only do this on land we can split. One land purchase and one stamp duty bill produce two rents and two depreciation schedules, and the choice to sell one villa to attack your mortgage while the other keeps working for you.

It's the same buy, hold, sell, repeat strategy above, engineered to do more work per purchase.

✓

Two separate titles, so you can sell one and keep one

✓

Two rents and two depreciation schedules from a single land purchase

✓

Financed like any other house and land package, no harder to fund

Explore the Dual Villa Strategy    Why We're Building in Tasmania Now
$750k
Indicative package total · $375k per villa
$150k–$200k
Typical equity uplift, across the pair
2 Titles
From one block of land
$430–$500/wk
Indicative rent, per villa
Illustrative example figures only, not a forecast, quote or guarantee. Actual land, build and rental figures vary by site, market and timing.
What clients say

Real people. Real outcomes.

4.6
★★★★½
Google Reviews67 independent reviews · Kirrawee NSW
★★★★★

"As a first-time investor I was initially overwhelmed, but the team made it incredibly smooth and stress-free. They explained everything clearly and I felt confident in every decision. I've secured my first investment property and couldn't be happier."

Matt Gebran
First-time investor
★★★★★

"They helped me every step of the way, giving me the right information so I could understand and make good decisions. I'm new to property investment and highly recommend them to anyone starting out."

Lafo Tuala
New property investor
★★★★★

"Dealing with the team was always prompt and hassle-free. They found properties that matched my goals exactly, explained everything clearly, and connected me with a great broker and conveyancer."

Michael Studdert
Portfolio investor
Common questions

Questions we get every week.

What does Property Investment Store actually do?
We design a customised investment strategy for your situation, source new-build properties that fit it, coordinate finance and legal, and manage the build from contract to handover. We're not a real estate agent and we don't sell properties off a list. We find the right property for your specific strategy.
Who is this right for?
Generally people who own their home, have at least $150k in equity or savings, earn a household income of $150k or more, and want a clear strategy rather than just a property to buy. The first 15-minute call will give us both a clear picture quickly.
What deposit do I need?
Most lenders look for 10 to 20% of the property value plus costs, but this varies by lender and product. We bring in independent mortgage brokers early so your finance position is clear before anything gets committed to. People are often surprised by where they actually stand.
How do you choose locations?
We assess every location against the same criteria: infrastructure and employment pipeline, population growth, owner-occupier ratios, rental vacancy rates, and supply dynamics. If those fundamentals aren't there, we don't proceed regardless of what the developer is offering. That's why we reject 95% of what crosses our desk. Right now, Tasmania is where those fundamentals line up best.
What about the risks?
All investment carries risk and we're upfront about that. We stress-test every strategy against rate rises and vacancy periods, use fixed-price turn-key contracts to remove budget blowouts, run independent stage inspections, and ensure appropriate insurances are in place. Before you commit to anything, you'll see the full picture including the downside scenarios.
How long does a new build take?
Typically 6 to 12 months from land title registration. Council approvals and weather can move the timeline. We manage the build end-to-end and keep you updated throughout. You won't be chasing anyone for information.
Is the first call genuinely free and no-obligation?
Yes. It's 15 minutes, it's free, and there's no obligation. If what we do isn't the right fit for your situation, we'll say so. We'd rather tell you that in the first call than waste either of our time.
Take the first step

You've done the hard work.
Let us show you the smarter path.

Book a free 15-minute intro call with a Property Investment Strategist. We'll look at your numbers, walk you through the strategy, and tell you honestly whether this is right for you.

Book My Free 15-Minute Call

Or call us on 1300 747 867  ·  admin@pistore.com.au